Natural Process
Sun-dried cherries for fruit-forward sweetness and depth.
Sheba Cup Coffee
Sheba Cup Coffee
Our Roasting Process
At Sheba Cup Coffee, roasting is simple, intentional, and precise. From our small roastery in Allentown, Pennsylvania, we roast 100% Ethiopian specialty coffee in small batches to maintain complete control over quality, freshness, and flavor.
Philosophy
Ethiopian specialty coffee is naturally complex—known for its floral aromatics, bright acidity, and smooth sweetness.
Our roasting philosophy is built around preserving those qualities, not overpowering them.
Craft
Each specialty coffee roast begins slowly and deliberately.
We gently apply heat so the beans develop evenly and cleanly.
As the roast progresses, natural sugars emerge and sweetness builds naturally.
We finish the specialty coffee roast at the moment the beans become balanced, expressive, and alive—where clarity, sweetness, and acidity come together.
We roast light to medium, depending on the specialty coffee.
Intention
Because great coffee doesn’t need to be hidden.
Dark roasting masks origin and erases character.
Our approach allows the coffee’s true identity to remain intact—from the land it was grown on to the cup in your hand.
In the cup
Because of how we roast, our coffees are:
This is coffee meant to be enjoyed black, where Ethiopian origin speaks clearly and honestly.
Sheba Cup Coffee
Because flavor should speak softly and clearly.
Flavor begins long before the roast. Explore how we process Natural, Washed, and Honey coffees on Our Coffee.
Explore Our CoffeeSun-dried cherries for fruit-forward sweetness and depth.
Clean, refined cups that highlight elegant acidity and clarity.
Mucilage-forward drying for syrupy sweetness and fuller body.
Experience the authentic taste of Ethiopia through carefully sourced and expertly roasted specialty coffee.
Explore the Collection